benshuaidesign

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	<title>benshuaidesign</title>
	<link>https://benshuaidesign.com</link>
	<description>benshuaidesign</description>
	<pubDate>Sat, 25 Apr 2026 17:29:24 +0000</pubDate>
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		<title>intro</title>
				
		<link>https://benshuaidesign.com/intro</link>

		<pubDate>Sat, 25 Apr 2026 17:29:24 +0000</pubDate>

		<dc:creator>benshuaidesign</dc:creator>

		<guid isPermaLink="true">https://benshuaidesign.com/intro</guid>

		<description>
    Product designer with 5+ years across web and mobile, turning complex products and 

services into clear, usable experiences.


Selected Works


      DIRECTV · Lead Capture Quiz
      4,100+ monthly leads · 30% outbound conversion
      
        ConversionMobile &#38;amp; Web
      
    
      Verizon · Connected Home Experience
      Simplified equipment management · Design system
      
        Equipment ManagementAuthenticationApp, Mobile &#38;amp; Web
      
    
      VenGo · AI-Powered Mobile App
      iOS beta to launch · Gemini-powered assistant
      
        AI AssistantiOS
      
    
      DIRECTV · Engagement Widget
      +124.8% scheduled calls · 4,132+ first-week interactions
      
        Contact RoutingChat AutomationMobile &#38;amp; Web
      
    
      Tom Winter Architects · Website &#38;amp; Brand
      Brand refresh · Website for client acquisition
      
        BrandWeb DesignDesktop &#38;amp; Mobile
      
    
      Milander &#38;amp; Co · Four Seasons Resort Visualization
      Premium guest experience&#38;nbsp;· Brand-led design
      
        BrandVisualization
      
    
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	<item>
		<title>About</title>
				
		<link>https://benshuaidesign.com/About</link>

		<pubDate>Sun, 01 Mar 2026 23:13:35 +0000</pubDate>

		<dc:creator>benshuaidesign</dc:creator>

		<guid isPermaLink="true">https://benshuaidesign.com/About</guid>

		<description>
	Get in touch ︎ Email / LinkedIn


Work

Verizon / NYC / 2025-2026

DIRECTV / NYC / 2022-2025
VenGo /&#38;nbsp;San Francisco, CA (Remote)&#38;nbsp;/ 2024

Tom Winter Architects / Brooklyn, NY / 2018-2022

Milander &#38;amp; Co / Los Angeles, CA / 2017-2018
Education
Rhode Island School of Design /&#38;nbsp;Master / 2014-2016Wuhan University / Bachelor / 2010-2014


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	<item>
		<title>DIRECTV Engagement Widget</title>
				
		<link>https://benshuaidesign.com/DIRECTV-Engagement-Widget</link>

		<pubDate>Sun, 01 Mar 2026 23:13:35 +0000</pubDate>

		<dc:creator>benshuaidesign</dc:creator>

		<guid isPermaLink="true">https://benshuaidesign.com/DIRECTV-Engagement-Widget</guid>

		<description>
	One entry point. Multiple ways to connect.

	
	RoleUX Designer
	Date2023-2024
	PlatformsWeb, Mobile
	
	Impact+124.8% scheduled call growth

	
Self-Identification Based Contact Routing


Designed and launched a contextual engagement widget on DIRECTV’s homepage with clear paths for direct call, scheduled sales callback, and chat. The experience separated new-customer sales intent from existing-customer support needs, improving routing quality across contact paths.


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	Problem: A Static Contact Flow Was Misrouting Users


The legacy widget only offered “Call Us” and “Schedule a Call,” with no routing logic for new vs. existing customers. This led to misrouted sales calls, limited engagement, and unnecessary strain on the sales team. It also lacked a self-identification step, clearer support routing, and a chat-based assistance path.


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	From Static CTAs to Intent-Based Routing

The redesign introduced clearer routing across scheduled sales callbacks, existing-customer support needs, and quick chat assistance, helping users reach the right contact path with less confusion.


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	Separating New and Existing Customer Paths


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	Routing Open Questions to Chat

	
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	Impact
More engagement, fewer misrouted calls
	

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		<title>Verizon Connected Home</title>
				
		<link>https://benshuaidesign.com/Verizon-Connected-Home</link>

		<pubDate>Sun, 01 Mar 2026 23:13:36 +0000</pubDate>

		<dc:creator>benshuaidesign</dc:creator>

		<guid isPermaLink="true">https://benshuaidesign.com/Verizon-Connected-Home</guid>

		<description>
	Simplifying home equipment management.

	RoleProduct Designer
	Date2025-2026
	PlatformsApp, Web, Mobile
	Key ResultSimplified equipment and service management

	
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	Connected Home Account Experience
Verizon Fios customers manage their home internet, TV, and phone services through one account experience. I redesigned how connected equipment and service details surface across app, desktop, and mobile web, so customers can see what is connected, check service status, and resolve issues through self-service.
	

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	Problem
The existing Fios account experience relied on outdated design patterns, inconsistent information architecture, and fragmented platform logic. Key service and equipment information was often buried or missing, making it harder for customers to understand what was connected, check service status, access Wi-Fi details, or resolve issues through self-service.
	

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	Account Home Redesign
The redesigned Account Home experience prioritized service visibility and streamlined account management. Users can view connected equipment, check status, and navigate between internet, TV, and phone services through a more consistent interaction pattern across mobile web and desktop.
	

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	Authentication
I also supported authentication flows within Verizon’s broader account ecosystem, including user ID, password, passkey, security questions, and two-factor authentication. This work focused on making credential-related tasks clearer and more consistent across desktop, mobile web, and app surfaces, while supporting implementation-ready specs for cross-platform delivery.
	

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</description>
		
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	<item>
		<title>VenGo</title>
				
		<link>https://benshuaidesign.com/VenGo</link>

		<pubDate>Sun, 01 Mar 2026 23:13:37 +0000</pubDate>

		<dc:creator>benshuaidesign</dc:creator>

		<guid isPermaLink="true">https://benshuaidesign.com/VenGo</guid>

		<description>
	AI-powered adventure discovery app

	RoleProduct Designer
	Date2024
	PlatformsApp


	Key ResultiOS v1.0 launch · AI assistant

	
&#60;img width="3400" height="1720" width_o="3400" height_o="1720" data-src="https://freight.cargo.site/t/original/i/b0d4172d490d10c3e108fd5de0ac4d804f095f38fc8977e6a4852a75bba5087a/VenGo_Hero.jpg" data-mid="253232410" border="0"  src="https://freight.cargo.site/w/1000/i/b0d4172d490d10c3e108fd5de0ac4d804f095f38fc8977e6a4852a75bba5087a/VenGo_Hero.jpg" /&#62;


	iOS Beta to LaunchVenGo is an adventure sports platform powered by Google Gemini Pro. I helped take the iOS app from beta to launch, designing core discovery flows across AI-assisted recommendations, events, and location-based exploration.
	

&#60;img width="2000" height="1492" width_o="2000" height_o="1492" data-src="https://freight.cargo.site/t/original/i/d0ac5d0083b77527e482c275347ffd6ed2246868d67994f42824274d35a8830e/VenGo_left_1.jpg" data-mid="252979524" border="0"  src="https://freight.cargo.site/w/1000/i/d0ac5d0083b77527e482c275347ffd6ed2246868d67994f42824274d35a8830e/VenGo_left_1.jpg" /&#62;

	
	AI Assistant


The assistant lets users ask for adventure ideas in natural language and get personalized recommendations based on their interests and location.
	

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	AI Summaries


Gemini-generated summaries highlight useful details about nearby events, shops, and outdoor spots directly on the map, helping users quickly decide what’s worth exploring.
	

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</description>
		
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	<item>
		<title>DIRECTV Lead Capture Quiz</title>
				
		<link>https://benshuaidesign.com/DIRECTV-Lead-Capture-Quiz</link>

		<pubDate>Sun, 01 Mar 2026 23:13:36 +0000</pubDate>

		<dc:creator>benshuaidesign</dc:creator>

		<guid isPermaLink="true">https://benshuaidesign.com/DIRECTV-Lead-Capture-Quiz</guid>

		<description>
	Guiding customers to the right package.

	RoleUX Designer
	Date2023-2024
	PlatformsWeb, Mobile
	Impact
4.1K+ leads/mo · 30% outbound conversion

	
&#60;img width="3400" height="1720" width_o="3400" height_o="1720" data-src="https://freight.cargo.site/t/original/i/01b80e0a5181f96d084b21f8ed4de3a3d6928f51b57423a3e38c8ff085564a9b/Quiz_Hero.jpg" data-mid="253232043" border="0"  src="https://freight.cargo.site/w/1000/i/01b80e0a5181f96d084b21f8ed4de3a3d6928f51b57423a3e38c8ff085564a9b/Quiz_Hero.jpg" /&#62;


	Paid-Search Lead Capture Flow
The Quadro quiz supported DIRECTV’s paid-search landing pages, where high-intent visitors needed a faster way to compare package options. The redesign helped qualify user intent, guide visitors toward more relevant recommendations, and create stronger context for sales follow-up.
	

	BeforeAfter&#60;img class="qba-img" src="https://freight.cargo.site/t/original/i/3d0ea5d40f2483d83fb70742c71df8431b7027b8bf5100a90d11c5a7e6555df5/Quiz_new.jpg" alt="Redesigned quiz" draggable="false"&#62;&#60;img class="qba-img" src="https://freight.cargo.site/t/original/i/485100370456dba6722b8cb0fcbd90f33107be17dc9228168dd1b4d1e5c63d53/Quiz_old.jpg" alt="Original quiz" draggable="false"&#62;

	
	Qualification Gap

The previous quiz captured contact information before users had enough clarity on package fit. Without stronger decision logic across delivery preference, internet needs, and content interest, users had less guidance and weaker reason to continue into the sales follow-up path.


&#60;img width="3172" height="1322" width_o="3172" height_o="1322" data-src="https://freight.cargo.site/t/original/i/3727c0f554c7153fb0717ffc1ef94d350f9523c248728140b9729a32f25bb6f4/Quiz_legacy.jpg" data-mid="249712958" border="0"  src="https://freight.cargo.site/w/1000/i/3727c0f554c7153fb0717ffc1ef94d350f9523c248728140b9729a32f25bb6f4/Quiz_legacy.jpg" /&#62;

	
	Decision Architecture


The redesigned quiz introduced a clearer decision sequence across content interest, service model preference, internet qualification, and package fit. This moved the experience from a contact-first flow to a guided qualification path before recommendation or sales follow-up.


&#60;img width="3840" height="544" width_o="3840" height_o="544" data-src="https://freight.cargo.site/t/original/i/f0ae0ea5426b0d3c8ba3fc645758286fa4bd02de2ea4e8b0df8b2581e273349e/LEGACY-STRUCTURE.jpg" data-mid="249715564" border="0"  src="https://freight.cargo.site/w/1000/i/f0ae0ea5426b0d3c8ba3fc645758286fa4bd02de2ea4e8b0df8b2581e273349e/LEGACY-STRUCTURE.jpg" /&#62;
&#60;img width="3840" height="544" width_o="3840" height_o="544" data-src="https://freight.cargo.site/t/original/i/5b519d9bcc3e88fa26ed76cf32458db6c0a23d7611a114cd2eb4f0967c0f8bc3/REVISED-STRUCTURE.jpg" data-mid="252932790" border="0"  src="https://freight.cargo.site/w/1000/i/5b519d9bcc3e88fa26ed76cf32458db6c0a23d7611a114cd2eb4f0967c0f8bc3/REVISED-STRUCTURE.jpg" /&#62;


	Guided Quiz Experience


The redesigned quiz guided visitors through one package decision at a time, helping them narrow content preferences, service options, and internet needs before moving toward a recommendation.


01Content interest
02Premium channels
03Service type
04Viewing location
05Internet access


&#60;img src="https://freight.cargo.site/t/original/i/42a89705fe2041ec126cf0d0c0efaa5e83fb9f715e7d1f129960aeabd96e1867/01_desktop.jpg" width="2320" height="1056" alt="Quiz step 1: Content interest" class="is-active" style="width: 734.106px; height: 334.145px;"&#62;
&#60;img src="https://freight.cargo.site/t/original/i/f08b393437b91a5ca15170e3552743f49233088e173f610c70ee0e5648dba105/02_desktop.jpg" width="2320" height="1056" alt="Quiz step 2: Premium channels" style="width: 734.106px; height: 334.145px;" class=""&#62;
&#60;img src="https://freight.cargo.site/t/original/i/36d6717063f4b01e9c915103c70efb95fb8ebfefa342672644904dc763dd5002/03_desktop.jpg" width="2320" height="1056" alt="Quiz step 3: Service type" style="width: 734.106px; height: 334.145px;" class=""&#62;
&#60;img src="https://freight.cargo.site/t/original/i/5a26de96797580fa171899a05dcfd311add2d9627ef3e5cce1ee727c2986cc69/04_desktop.jpg" width="2320" height="1056" alt="Quiz step 4: Viewing location" style="width: 734.106px; height: 334.145px;" class=""&#62;
&#60;img src="https://freight.cargo.site/t/original/i/6a33f63b1b88a6cbacb972b78f501f7bb42c3d6b5efe39138aaa6dedc0521841/05_desktop.jpg" width="2320" height="1056" alt="Quiz step 5: Internet access" style="width: 734.106px; height: 334.145px;"&#62;


	Tailored Recommendations


The completed quiz translated user responses into package-level recommendations, with a flexible structure that could adapt to evolving packages, add-ons, and device options.


&#60;img width="2320" height="1600" width_o="2320" height_o="1600" data-src="https://freight.cargo.site/t/original/i/15b07367b6dfc0b028f9f7097e115295aa0b0f5712e9f63b324a61a50fadd3bb/06_desktop.jpg" data-mid="253226458" border="0"  src="https://freight.cargo.site/w/1000/i/15b07367b6dfc0b028f9f7097e115295aa0b0f5712e9f63b324a61a50fadd3bb/06_desktop.jpg" /&#62;

	
	ImpactQualified lead generation at scale
	

&#60;img width="3840" height="754" width_o="3840" height_o="754" data-src="https://freight.cargo.site/t/original/i/500444579accadc0a38aa7e1f2446a6b6a2dce6826a1a4e69f17591f73435e5e/impact_imgae.jpg" data-mid="249712223" border="0"  src="https://freight.cargo.site/w/1000/i/500444579accadc0a38aa7e1f2446a6b6a2dce6826a1a4e69f17591f73435e5e/impact_imgae.jpg" /&#62;


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