Guiding customers to the right package.

Role
UX Designer

Date
2023-2024

Platforms
Web, Mobile

Impact
4.1K+ leads/mo · 30% outbound conversion

Paid-Search Lead Capture Flow

The Quadro quiz supported DIRECTV’s paid-search landing pages, where high-intent visitors needed a faster way to compare package options. The redesign helped qualify user intent, guide visitors toward more relevant recommendations, and create stronger context for sales follow-up.

Qualification Gap

The previous quiz captured contact information before users had enough clarity on package fit. Without stronger decision logic across delivery preference, internet needs, and content interest, users had less guidance and weaker reason to continue into the sales follow-up path.

Decision Architecture

The redesigned quiz introduced a clearer decision sequence across content interest, service model preference, internet qualification, and package fit. This moved the experience from a contact-first flow to a guided qualification path before recommendation or sales follow-up.

Guided Quiz Experience

The redesigned quiz guided visitors through one package decision at a time, helping them narrow content preferences, service options, and internet needs before moving toward a recommendation.

Tailored Recommendations

The completed quiz translated user responses into package-level recommendations, with a flexible structure that could adapt to evolving packages, add-ons, and device options.